APD is one of the leading suppliers of automatic transmission parts and standard clutches for passenger cars and light trucks in the automotive industry.

Soflex created their web presence and also produced their e-Catalog that their customers utilize on a daily basis to order parts online.

The e-Catalog provides exploded view illustrations that are hotspotted for instant ordering of the correct part. Specific model year variations and detailed textual information are also provided, and enables shops instant access to a database of over 15,000 part numbers.

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