B2B Search Engine Optimization (SEO) 
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Just For B2C Anymore Search engines play a dominant role in B2B purchases. When business people need solutions to problems, they use search engines for answers. When your website appears on the search engine results page, you gain perceived status and mind share. A number of recent surveys suggest the Web, and search, plays a major role in every stage of the B2B buying cycle, from early product research to final vendor selection. Even decisions as to whom to send a Request For Proposal are often triggered by research that took place online proving that search plays a dominant role in driving B2B business. When Search Engine Marketing first materialized as a marketing technique, giant B2C retailers like Amazon.com, Overstock.com, and Bluefly.com, happily embraced it. Unlike B2C search marketing, where sales are made in a click, B2B search marketing conversion takes longer. In a typical B2C purchase, it takes a person minutes to make a decision to buy. For a B2B sale, many people are involved in a decision that could take months. Even though the B2B sales cycle is longer, search engine marketing is a valuable tool for a company to brand itself via the search engines and gain new qualified leads. Decision makers’ buying habits as consumers, compared with their buying habits as business decision makers, may not be as different as people think.
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