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The Power Of Your Database With Dynamic Search Engine Marketing
Are you part of the Invisible Deep Web? (What’s
the Deep Web?) On the Internet, visibility is everything.
When customers are looking for the products and services you offer,
do they find your website? Or do they find your competitors?
If you have a dynamic (meaning most of your content is in a database)
website, (What’s
a Dynamic website?) you are most likely part of the
Invisible Deep Web! Database content is invisible to most search
engine spiders, so it never gets indexed.
What Keeps Dynamic Pages Hidden?
Search engines are only able to “read” certain
types of content on the Web. If your Web site includes the type
of content that search engines (e.g. Google) can’t read, then
your Web site will almost never rank very high on a surfer’s
list of search results, and no one will ever find your site.
Dynamic (database driven – creating pages for the user in
response to their input) websites are very interactive and convenient
for the user, but those dynamic pages often elude search spiders
because each page only exists for as long as the user has it on
the screen – usually not long enough for a search engine to
grab it and read it.
Consequently, because the dynamic pages are not sitting there in
a format that the search engines can retrieve time and time again,
they don’t get indexed.
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